What is Email Marketing?
Email marketing is a form of digital marketing where businesses use emails to communicate with their audience.Email marketing is the process of sending commercial or informational emails to a group of people using email platforms. It helps businesses build relationships, promote products or services, and increase customer loyalty.
Types of Email Marketing
1-Welcome Emails:
A welcome image is a visual graphic or banner used in welcome emails, websites, or apps to greet new users or customers warmly. It creates a positive first impression and reinforces your brand identity.
2-Promotional Emails:
A promotional email is a type of email marketing message that is sent to promote a product, service, event, or special offer.
3-Transactional Emails:
A transactional email is an automated email sent to a user after a specific action or transaction has taken place.
4-Newsletter Emails:
A newsletter email is a type of email marketing message that is sent on a regular basis to inform, educate, or engage your subscribers.
5-Re-engagement Emails:
Re-engagement refers to the process of reconnecting with inactive subscribers or customers who haven’t opened, clicked, or interacted with your emails or business for a while.
6-Customer Loyalty Emails:
A customer loyalty email is a personalized message sent to existing customers to reward their loyalty, build stronger relationships, and encourage repeat business.
Email Marketing Tools
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Mailchimp
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Klaviyo
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HubSpot
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Zoho Campaigns
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Sendinblue (Brevo)