Introduction
In today’s digitally dominated world, marketing has undergone a radical transformation. Traditional marketing methods are no longer sufficient to keep up with the speed, expectations, and personalization that consumers demand. Enter Artificial Intelligence (AI) a powerful tool that is not just augmenting digital marketing strategies but revolutionizing them entirely. Artificial Intelligence in digital marketing isn’t about robots taking over. It’s about making marketing smarter, faster, more human-centered, and data-driven. From chatbots offering 24/7 customer service to AI powered tools analyzing customer behavior with surgical precision, AI is changing the face of digital marketing.
